DESIGN LEAD

GALERIE LEROYER| Montreal, Quebec              ( 2023– 2024)

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• - Develop and update the Brand vision and mission of statement.
• - Create, lead, and supervise visual, marketing, and advertising materials for the gallery as well as over than 50 artists (Ole Aakær, Stikki Peaches, Philip Barlow, Dominique Besner, The Connor Brothers, Rock Therrien, Ognion Zekoff, Alexander Calder, …and many more)
• - Organize, market, and advertise special events (F1, Art Miami & Context Art Miami, Art Toronto, Urban Art Fair Paris, …and many more)

VISUAL AND MARKETING CONSULTANT (Contract)

BALCAN PLASTICS | Laval, Quebec              ( 2022– 2022)

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• - Lead and guide the internal design team while creating brands and visuals for their clients and help marketing and design teams to set marketing strategies and create brands and campaigns.
• - Introduce new processes and enhance existing ones for better efficiency, collaboration, and communication.

SENIOR ART DIRECTOR (Contract)

GLG COMMUNICATIONS | Montreal, Quebec              ( 2022– 2023)

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• - Develop pharmaceutical marketing materials & visuals, ensuring PAAB specifications compliance.
• - Assist in creating and refining brand visuals, guidelines, and overall look & feel to enhance brand identity.
• - Design reusable templates for future marketing and advertising campaigns, streamlining the creative process.
• - Lead rebranding efforts, enhancing & modernizing brand visuals making them more and appealing.
• - improved GLG's UI/UX, including the development of a cohesive iconography system to improveuser experience.

ART DIRECTOR

CROW AND BARKER | Montreal, Quebec                   ( 2013 – 2020)

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• - Collaborate with marketing team, copywriters, and designers to create campaigns and marketing strategies for various brands and their annual directions.
• - Lead concepts, and campaigns brainstorms for various brands.
• - Work closely with UX/UI designers to ensure better user experience and outcome.
• - Launch and develop Bitcoin and Bitcoin Cash promotional marketing & educational videos and animations
• about cryptocurrency and ledgers.

KEY ACHIEVEMENTS:

• - Won 2 Keystone Awards for Best Communicative Designs in 2017 & 2018.
• - Increased Productivity and reduced work time on projects by 20% by introducing new processes and Implementing workshops.

- Increased Productiveby 20% by introducing new processes and giving workshops to the designers.

GRAPHIC DESIGNER

ALAKHBAR NEWSPAPAER | Montreal, Quebec            ( 2011 – 2012)

- Laid out the newspaper and prepared files for printing.-Designed ads and gift items.

• -Designed greeting cards, holiday posters, events, and invitation cards.
• - Created logos and corporate identities.

-Created ads and posters for several clients.

ART DIRECTOR

PRIMEDIA SARL | Beirut, Lebanon                      ( 2009 – 2011)

-Set the Annual directions for several companies.

• - Managed and mentored the Animators and designers to create ads and visuals.
• - Ensured consistency across all print and digital designs.
• - Developed customized design solutions. Advised clients on strategic content development. Compiled a library of standard, user-friendly templates. Communicated by e-mail and phone with clients. Met clients to discuss their needs, objectives and budgets.Creating consistent corporate and brand identities; including logos, brand DNA, brands documents and guidelines.
• - Developed customized design solutions.
• - Advised clients on strategic content development.
• - Compiled a library of standard, user-friendly templates.
• - Communicated by e-mail and phone with clients.
• - Met clients to discuss their needs, objectives and budgets.

ART DIRECTOR

DUAD | Duabi, UAE                                       ( 2007 – 2009)

-Creating consistent corporate and brand identities; including logos, brand DNA, brands documents and guidelines.

• - Managed designers to create ads and visuals for companies.
• - Ensured consistency across all print and digital designs.
• - Developed customized design solutions.
• - Oversaw designs from conception to completion.
• - Set art direction for campaigns.
• - Advised clients on strategic content development.
• - Compiled a library of standard, user-friendly templates.
• - Communicated by e-mail and phone with clients.
• - Met clients to discuss their needs, objectives and budgets.

KEY ACHIEVEMENTS:

Won the QAFAK branding award.

ART DIRECTOR

AL OUM MAGAZINE | Beirut, Lebanon                 ( 2011 – 2012)

• - Set the layout of the magazine.
• - Designed all TV and radio ads for the magazine.

- Designed ads for the magazine’s clients.

• - Set monthly advertising strategies and media planning.
• - Supervised photographers and models and checked the outcome photos.

- Supervised designers and inspected final artwork.

• - Designed special event promos, greetings and invitation cards.
• - Followed up work through print house and executable media.

GRAPHIC DESIGNER

LBCI TV | Adma, Lebanon                                 ( 2009 – 2011)

• - Executed icons and advertising ads for TV.
• - Created break in and break out spots.
• - Created program open and end generics.
• - Set maps and graphic features to be used in news programs.
• - Created special holiday generics (Valentine’s Day, Mother’s Day, Labour Day, etc…)
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• It’s Nice That
• AIGA
• Fonts In Use
• The Dieline

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